The automotive industry landscape is shifting once again. For the past decade, the industry has seen heavy interest in electric vehicles (EVs), with automotive OEMs making significant investments to convert their vehicle lineup to EVs. However, OEMs are now taking a step back and reconsidering their electrification strategy.1
The shake-up began in the years following the COVID pandemic, when inflation put a squeeze on consumer spending, which resulted in plummeting EV sales. As of January 2025,..
